How to write a brief great people answer
What to put in a brief, what to leave out, and why the first paragraph decides who replies.
- Lead with what the person will own in 90 days.
- Name the stage and size of the team, including what is still messy.
- Always give a pay range and the way of working.
Lead with the work
Start with what this person will own in their first 90 days. "You will rebuild our month-end close so it takes five days instead of fifteen" says more than three paragraphs about your mission.
Name the stage you are at
A 40-person fintech and a 400-person manufacturer need different people for the same title. Say how big the team is, how fast it is growing and what is still messy.
Be clear about pay and ways of working
Give a salary range and say whether the role is onsite, hybrid or remote. Leaving these out does not widen the pool; it filters out the people with options.
Questions
How long should a brief be?
One page is enough. Clarity beats length.
Should I include a salary range?
Yes. It saves everyone time and attracts people whose expectations fit.
This guide is general information, not legal or tax advice. Laws and rates change, so confirm details with a qualified adviser.
